TBS/TNT + Hershey’s

Custom Vignette

We partnered with WarnerMedia to bring Hershey’s Kisses into A Christmas Story on TBS and TNT in a simple, clever way.

We built a custom rotating Christmas tree from scratch using Kisses chocolate, and then composited our delicious creation into a scene from the iconic holiday classic for a truly integrated sponsorship that started airing after Thanksgiving on VOD and linearly during viewings of the film.

Details

WHAT WE DID:
  • Creative
    • Production
  • Design
  • Post
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