Zillow + Portlandia

Custom Vignette

BTS

We love everything about IFC’s hit show Portlandia – so when IFC came to us for a Zillow integration, we were happy to open the door and welcome them to their home away from home – Portlanta.

We pulled out all the stops for this :30 custom vignette, including tracking down recurring extras from Portlandia, sourcing several special tandem bikes outfitted with “handlebar” cams, building a custom bike port matched perfectly to an existing house, and shutting down a neighborhood in Atlanta that felt just like home in Portland. We also tracked and composited new images into the existing Zillow app to give them all their “must-haves,” even on a starter home budget. We’re happy to welcome them to the neighborhood!!

Details

DIRECTOR: BARK BARK
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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