We partnered with Discovery and Universal Pictures to create a frenzy of Shark Week-themed custom vignettes for a two night content takeover featuring Dwayne Johnson to promote the upcoming summer blockbuster Fast & Furious Presents: Hobbs & Shaw.
After shooting with Dwayne on the set of his new movie, our post team created a two-night content takeover of vignettes, opens, teases, bumps, and IPMs that brought Discovery viewers up to speed on the Hobbs & Shaw characters and their similarities to different shark species. We designed a custom graphics package for the campaign including a co-branded title animation that seamlessly blended the franchise logos from the movie and Shark Week.
It wouldn’t be a year at Bark Bark without a shoot with The Rock, and we’re happy to have played a small role in helping this mega release reach #1 at the box office during one of the most anticipated television events of the summer!
