Escape in a summer tale of romance with Phillipa Soo and Steven Pasquale and the new Audible audiobook, Rich Girl Summer, written by Lily Chu.
We helped Audible produce the launch campaign for author Lily Chu’s Rich Girl Summer audiobook, featuring the voice talent of married couple Phillipa Soo and Steven Pasquale as they relax on a beautiful lakeside dock. We used a volume stage and virtual production workflows to bring our talent outdoors for the summer – combining real elements and a custom backplate we shot of the Canadian lake background to fit perfectly with our talent and match the book’s cover art.
The campaign featured :15 and :30 launch promos, radio spots, and :06 moving billboards for use OOH in major cities around New England in the summer.
