HULU + CHAD POWERS S1

We worked with the Disney Creative Marketing Production group to produce a multi-phase, year-long content campaign with the cast of the series based on Eli Manning’s viral stunt, including Key Art, Gallery, EPK, Social, Promo, and custom content stunts leading up to the show’s release and College Football season in the fall. 

During the July SEC Football Media Day in Atlanta, we teamed up with the showrunner and cast – namely Steve Zahn as the fictional Coach Hudson of the SEC’s newest team, the South Georgia Catfish, and Wynn Everett as Tricia Yeager, the school’s head booster – during his official press conference to the media. We worked nimbly with the SEC to film our stunt in between real press conferences on site, blending the real world with the show to grab excitement before the season launches.