Burger King + Paramount VMAs

We produced Paramount’s nostalgic Burger King campaign for the VMAs as viewers revisited the eras that defined MTV from the 90s to the present through the lens of a music video-style love story.

This :90 piece featured a slew of Burger King products, including their hero Frozen Cotton Candy Cloud drink, which transported our couple through eras with custom VFX – from a throwback skate rink with professional skaters to the early 2000s and into the present day with high-end luxury cars and hip hop dancers.

Paramount pulled out all the stops to make the 2025 VMAs bigger than ever, including putting the MTV broadcast on CBS for the first time, having an NFL lead-in from the Green Bay Packers and Detroit Lions, and showcasing 11 minutes and 15 seconds of custom in-show branded content, with Burger King serving as the main event.