Animal Planet + Puppy Bowl XXII

We partnered with Warner Bros. Discovery to create the launch promo for Puppy Bowl XXII featuring a team of puppies as they ran plays and celebrated on the field in anticipation of the return of Puppy Bowl, the original and longest running call-to-adoption television event, simulcast across Animal Planet, Discovery, TBS, truTV, HBO Max and discovery+.

Our promo was picked up by People and USAToday, and supported by cutdowns and social vignettes leading up to the big event.