CHEF AND YOUTUBER SONNY HURRELL TAKES SPORTS FANS ON THE ULTIMATE FOOD JOURNEY IN “TASTE OF THE GAME.”
We partnered with Google and Kroger to launch a new brand series at the intersection of food and sports, following Chef and YouTube creator Sonny Hurrell on a mission to uncover the tastiest stadium eats—and help fans bring those same flavors back to their own kitchens.
For the pilot episode of #TasteOfTheGame, we team up with legendary 49ers wide receiver Jerry Rice to sample next-level dishes at Levi’s Stadium before heading back to the kitchen to make Dungeness Crab Egg Rolls and Chipotle-Spiced Flap Steak Tacos.
From concept to execution, we developed the original series, cast the talent, and collaborated closely with the San Francisco 49ers and Levi’s Stadium in the lead-up to Super Bowl LX—securing exclusive access to the venue and spotlighting a special tasting menu created and served by Levy chef Jon Severson.
