CHECK IN AND SEE WHERE THE PUP-LETES STAY FOR THE BIG GAME AT THE OFFICIAL HOTEL OF PUPPY BOWL XXII.
We leveled up our partnership with Animal Planet’s Puppy Bowl to create custom content for Marriott Bonvoy and aloft properties, featuring puppies sitting, staying, and playing at their hotel before kickoff. The multi-platform campaign included a custom open leading into the Puppy Bowl XXII event, along with social-first videos for IG, FB, TikTok, and YT, and linear cutdowns of the best moments.
Creatively, we took over an aloft hotel as the official facilities for teams ruff and fluff, showing off the rooms, lobby, gym, pool and other amenities throughout the property, culminating in a custom-wrapped Team Shuttle to transport the puppies to the game.
The Puppy Bowl was simulcast on Super Bowl Sunday across Animal Planet, Discovery, TBS, truTV, Max and discovery+.
