NFL Star Bijan Robinson is always one step ahead with Colgate Total.
We helped Paramount Brand Studio continue Bijan’s partnership with Colgate Total in a series of vignettes featuring the Atlanta Falcons Running Back working hard to keep his oral health in tiptop shape during his daily routine.
Across one shoot day at a large home close to talent, we produced 5 unique creative pieces along with BTS and Still photography that starred Bijan in playful Colgate riffs of social trends in his football world – from a Prevention Draft Day in a home office, to reminding friends to brush their teeth before bed – with the :15 spots airing during the NBA Playoffs along with a heavy run across social.
