We partnered with Animal Planet and ARM & HAMMER™ SLIDE™ to bring the full Kitty Halftime show to life during Puppy Bowl XX. Creating a custom Las Vegas strip set, featuring a Whisker Wonderland chapel and exclusive kitty nightclub, the halftime show included not one, but three amazing acts. DJ Whiskers and Purr-sher performed an original song, Hairy Pawdini enchanted with a magic show, and Kitty Cat-Knievel executed a gravity defying stunt. We made additional linear promos and digital content to drive viewers to Puppy Bowl XX, including music videos, TikTok content, and access to the “VIPee” section at Club Meow.

The Puppy Bowl was the #1 non-sports cable telecast of the day on Super Bowl Sunday in all key adult demos. Simulcast across Animal Planet, Discovery, TBS, truTV, Max and discovery+ for its 20th year, Puppy Bowl delivered a 0.78, 0.54, 0.25, and 0.16 Livre+3 rating on Animal Planet, TBS, Discovery and truTV, respectively, in the A25-54 demo. Across all four networks, Max and discovery+ the simulcast reached 12.6 million viewers.