THIS IS WHERE CHAMPIONS ARE BORN… AND PUPPIES.
We teamed up with Warner Bros. Discovery to create the launch promo for Puppy Bowl XXI featuring Referee Dan Schachner and a team of adorable puppies as they hatch from footballs just in time for the Big Game. We found the perfect stadium location (also used in The Blind Side and attended by several Barkers) to create the feeling of an anthemic Super Bowl commercial and set up our cute reveal using a mix of practical effects and VFX.
The promos aired during the College Football Playoffs on ESPN and across MAX, Animal Planet, Discovery, TBS, and TruTV to build buzz and excitement for the event.
