It’s an out-of-this-world disco in the desert! This year’s Kitty Halftime Show is getting a visit from outer space featuring a custom cat-sized UFO, neon cacti, lasers, and a special musical purr-formance.
We partnered with Animal Planet and ARM & HAMMER™ SLIDE™ to bring the full Kitty Halftime show to life during Puppy Bowl XIX. Creating a custom desert set as a nod to the Big Game in Phoenix, the halftime show included an original song featuring DJ Whiskers, Furry Anna, and their kitten fans. We made additional linear promos and digital content to drive viewers to Puppy Bowl XIX, including music videos, “behind the scenes” rehearsal for the big show, kitten auditions, and a day in the life with celebri-kitty Furry Anna.