We partnered with Nickelodeon to create content for The Kids Choice Awards featuring Aria Brooks and two social influencers teaching kids the Barbie Extra dance.
This campaign included a :30 tune-in and carousel of social videos to build excitement for the 2021 Kids Choice Awards, culminating with a custom integration where Nickelodeon talent Aria Brooks taught viewers at home how to do the Barbie Extra dance, which aired during the show. We worked closely with the creative team at Viacom to choreograph the dance inspired by the Barbie Extra music video.
