We partnered with Disney to boost awareness, excitement, and downloads for Year 3 of their streaming app, DisneyNOW.
We were tapped to refresh the campaign showcasing all the new games, episodes, and movies available in their TV everywhere platform and differentiate the app from Disney+. Using a mix of real world environments, a diverse cast of kid talent, and popular music from Disney shows that spoke to the action, we promoted the unique offerings of DisneyNOW in a fun, relatable way. For Disney Channel and Disney XD, we worked in tandem with the shoot and our animation director to add custom cel animation highlighting the magic of DisneyNOW.
