Bounce TV launches their new series Johnson from Executive Producer Cedric The Entertainer.
We partnered with Bounce to create the promo campaign and key art for Johnson featuring the stars of the series D.L. Hughley, Deji LaRay, Thomas Q. Jones, Philip Smithey, and Derrex Brady. We worked closely with the network to craft the overall creative approach to launch the dramedy, which explores the bonds between lifelong friends and finds humor in the current controversial social issues from the Black man’s perspective, ranging from love, marriage, business, politics, and religion.
