Mountain Dew + Discovery “Shark Week”

:30 On-Air

:30 Social

Three Shark Week superfans discover a new species of shark… The Megalofrost.

To celebrate the 35th anniversary season of Shark Week, we joined forces with Discovery and MTN DEW Frost Bite for a fintastic campaign, coming up with the lore behind the soda can’s shark (which we naturally called Megalofrost) for custom social and TVE spots.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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