Southern Company + FitzCo

:30 Commercial

We joined forces with FitzCo to help Southern Company take a stand against racism in a statement piece featuring Black voices coming together to say “Enough is Enough.”

We worked closely with FitzCo to bring the powerful message behind this piece to life through a mix of custom shot footage and archival B-roll. The spot premiered during the PGA Tour Championship and drove viewers online to see how Southern Company is committed to ensuring racism has no place in their organization.

Details

DIRECTOR: Chris Hamilton
SHOOT LOCATION: Atlanta
WHAT WE DID:
    • Creative
  • Production
  • Design
  • Post
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