Southern Company + FitzCo

:30 Commercial

We joined forces with FitzCo to help Southern Company take a stand against racism in a statement piece featuring Black voices coming together to say “Enough is Enough.”

We worked closely with FitzCo to bring the powerful message behind this piece to life through a mix of custom shot footage and archival B-roll. The spot premiered during the PGA Tour Championship and drove viewers online to see how Southern Company is committed to ensuring racism has no place in their organization.


DIRECTOR: Chris Hamilton
    • Creative
  • Production
  • Design
  • Post
Related Projects
  • Geico + Discovery
    Geico + Discovery
    Animal Planet Brand Partnerships Discovery Channel Discovery Communications Financial/Insurance Geico Investigation Discovery Lifestyle Motor Trend OWN Science Channel TLC
  • Woke + Hulu
    Woke + Hulu
    Celebrity Digital/Social Hulu Network Marketing
  • The Witches + HBO Max
    The Witches + HBO Max
    Brand Partnerships GFX/Animation HBO Max TBS Theatrical TNT Warner Bros.
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People