We produced an unforgettable night of standup at the Sprite Corner for Comedy Central and Sprite for broadcast, tumblr, Instagram, Twitter and YouTube.
This comedy night was the latest in a series of special events hosted by Sprite featuring artists, musicians, chefs, and comedians from all walks of life. They wanted a fresh approach to change it up from before – our specialty. So we rolled up our sleeves and set out organizing this live event with multiple camera angles (our favorite being the “Comedy Cam” attached to a microphone), talent interviews in moodier, Green Room space, time-lapse footage of the exterior and interior, classic comedy stage lighting for the main event, all combined with an authentic, doc-style vibe fitting of the Sprite mantra. Even the graphics were integrated, as we took the best of Comedy Central and Sprite’s packages, creating a custom open for this special occasion.
The turnaround time allowed just one week from shoot to delivery of multiple cross-platform assets for online and on air, something we’re quite familiar with, resulting in a cohesive effort that showed off the best of comedy, and the best of obeying your thirst.
The entire Sprite Corner experience (of which we only played a very tiny role with Comedy Central) was a huge success, ranking as the #1 CPG brand experience of the year by MediaPost, not just for the experience, but for the reach of its content beyond the space itself.