Street Grace + BBDO “Stop Traffick”

Branded Mini-Doc

We created a branded mini-doc to help stop child sex trafficking.

We partnered with BBDO Atlanta, Porter Novelli, and Street Grace to pull off this massive activation and make a statement during National Slavery and Human Trafficking Prevention Month.

We helped coordinate efforts with the State’s Attorney General, Department of Transportation, Atlanta Police Department, and Gwinnett County School District to shed light on this horrific issue affecting children in Georgia and throughout the country.

After wrapping the school buses with compelling messages to draw attention from onlookers, they were driven by 72 volunteer bus drivers through the city, eventually making their way past Mercedes-Benz Stadium – the host of Super Bowl 53.

We recruited dozens of crew members, led by director Meg Gamez, to capture this prosocial event from every angle and perspective to create a mini-doc that premiered on Upworthy. The Stop Traffick campaign also received local and national attention, including coverage by The New York Times and The Washington Post.

Press Coverage:
ADWEEK
NBC’s 11 Alive
Fox 5 Atlanta

Details

DIRECTOR: Meg Gamez
SHOOT LOCATION: Atlanta
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post

AWARDS:

  • SILVER CANNES LION
  • BRONZE CANNES LION
  • GOLD ADWEEK EXPERIENTIAL AWARDS
  • GOLD ADC AWARDS (GUERILLA STUNT)
  • GOLD ADC AWARDS (LIVE EVENT)
  • FINALIST, CAMPAIGNS FOR GOOD AWARDS
DISTRIBUTION:
Related Projects

Start typing and press Enter to search

Bitnami