T.J. Maxx + Food Network

Custom Vignette

We kicked off summer with Katie Lee and T.J. Maxx to help fans of Food Network amp up their outdoor entertaining.

For another delicious integration with Food Network, we created an aspirational custom vignette featuring one of the stars of The Kitchen, Katie Lee, as she gives viewers simple summer party ideas using an eclectic mix of branded products to serve her favorite recipes.

We turned a modest New York City loft into a space that felt like home, bringing out the vibe of summer without ever going outside. To provide the most value for viewers, we showcased a few of Katie’s actual recipes from FoodNetwork.com incorporating various affordable ingredients and dishware available at T.J. Maxx.


DIRECTOR: Daniel Sattelmeyer
  • Creative
  • Production
  • Design
  • Post
Related Projects
  • Geico + Discovery
    Geico + Discovery
    Animal Planet Brand Partnerships Discovery Channel Discovery Communications Financial/Insurance Geico Investigation Discovery Lifestyle Motor Trend OWN Science Channel TLC
  • Woke + Hulu
    Woke + Hulu
    Celebrity Digital/Social Hulu Network Marketing
  • The Witches + HBO Max
    The Witches + HBO Max
    Brand Partnerships GFX/Animation HBO Max TBS Theatrical TNT Warner Bros.
  • FOX + The Masked Singer
    FOX + The Masked Singer
    Digital/Social Directed by Daniel Sattelmeyer FOX Lifestyle Network Marketing Real People