T.J. Maxx + Food Network

Custom Vignette

We kicked off summer with Katie Lee and T.J. Maxx to help fans of Food Network amp up their outdoor entertaining.

For another delicious integration with Food Network, we created an aspirational custom vignette featuring one of the stars of The Kitchen, Katie Lee, as she gives viewers simple summer party ideas using an eclectic mix of branded products to serve her favorite recipes.

We turned a modest New York City loft into a space that felt like home, bringing out the vibe of summer without ever going outside. To provide the most value for viewers, we showcased a few of Katie’s actual recipes from FoodNetwork.com incorporating various affordable ingredients and dishware available at T.J. Maxx.

Details

DIRECTOR: Daniel Sattelmeyer
SHOOT LOCATION: New York
WHAT WE DID:
  • Creative
  • Production
  • Design
  • Post
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