If you give people something to talk about, they might just talk about it.
Each spot features a “water cooler worthy” bit of info about an advertiser’s brand or product. The idea behind these Fun Facts is to inspire advertisers to share little-known tidbits about life as it relates to their products. One step beyond the brief… to that place of urban trivia.
From a business stand-point, this helped the Ad Sales team create much more value for typically lower-valued billboard time… and helped this on-going campaign garner its awards.