Universal Destinations & Experiences “This is Universal” Orlando
Paige and Jimmy, two Universal Orlando Resort first-timers, embark on a multi-day adventure through the park with superfan/guide Jake to experience the best attractions, hotels, and dining options for their family.
We partnered with Universal Destinations & Experiences to create the ultimate travel series as the tentpole program for their Discover Universal initiative, showcasing every aspect of Universal Orlando Resort from the perspective of two real people who’ve never been, along with the help of a theme park expert.
We collaborated with Universal to execute every aspect from start to finish – developing the show, research, scripts, casting, production, post-production, and GFX. Our aim was to inspire viewers and provide them with an authentic, fun, irreverent way to get all the necessary information to plan their next family vacation.
Our production team spent two weeks in Orlando filming at and around the parks – Universal Studios Florida, Islands of Adventure, Volcano Bay – along with dozens of restaurants and hotels on the property. Our post-production team navigated the complex process of working with dozens of entertainment IPs in the parks, while creating the six-episode digital series, promos for each episode on every platform, and an overall series trailer with a custom graphics package. The series launched on YouTube, shared across social, and will continue to live on Universal’s O&O channels.