Caddie & The Kid

We created and launched an original branded YouTube golf series with Kevin Hart’s ProdCo Hartbeat starring MLB Hall of Famer Ken Griffey Jr. and former PGA TOUR caddie, comedian, and ESPN golf analyst Michael Collins, following their adventures around the world to iconic courses with their famous friends. Each episode offers brand partners seamless integration, and launches exclusively on LOL! Network––the global hub bringing millions of fans content at the intersection of comedy and culture.

We also developed the full key art and marketing campaign to launch the show with Banners, YT Shorts, Trailers, Promos, and Social Snippets, driving strong awareness that helped generate over 50 million+ views and impressions across YouTube and social media. The Hollywood Reporter ran an exclusive series announcement with press support from Golf Digest, Axios, Front Office Sports, and the Vanity Index Podcast.

• EP 1 – Presented by State Farm, Ken and Michael head to Arizona for a packed itinerary. Highlights include golfing at Sedona’s Seven Canyons with former NFL QB and current analyst Ryan Fitzpatrick, visiting Seattle Mariners spring training with stars like Julio Rodriguez and Ichiro Suzuki, and a finale golf match showdown at Silverleaf Club with Super Bowl champion Cooper DeJean, former LPGA golfer Cheyenne Woods, former MLB star Aaron Hicks, and YouTube golfer Micah Morris. Jake from State Farm also appears in custom YouTube Shorts, underscoring the brand’s major push into sports marketing and deepening their presence in the content on the golf course.
• EP 2 – Presented by Toyota, the guys head to Oregon in a Landcruiser for a Bandon Dunes golf trip with Super Bowl champ Jason Kelce, NASCAR Driver Bubba Wallace, and YT Golf Creator/Former Pro Tisha Alyn, along with a side quest to ride ATVs in the coastal dunes.
• EP 3 – Presented by State Farm, the Caddie & The Kid take on Streamsong Resort in Florida alongside NFL stars Aidan Hutchinson, Emeka Egbuka, and Travis Hunter. They’re also joined by former LPGA Tour pro Mel Reid and YouTube golf creator Grant Horvat. The trip kicks off with a warmup match before the group heads off on a few bucket list adventures — including bass fishing with Travis Hunter — all building toward a big final match at Streamsong.
• EP 4 – Presented by State Farm, Ken and Michael travel to Seattle for a World Cup-inspired golf trip. From Chambers Bay and Sahalee Country Club to FootGolf with Seattle Reign FC, they team up with soccer icons Landon Donovan and Carli Lloyd, Seahawks kicker Jason Myers, and Wesley + George Bryan of ‪@BryanBrosGolf‬. Plus, a special visit to a Seattle Sounders FC MLS match as team photographers.