JOIN KEN GRIFFEY JR. AND MICHAEL COLLINS ON BUCKET LIST GOLF TRIPS WITH THEIR FAMOUS FRIENDS.
We partnered with Kevin Hart’s ProdCo Hartbeat and Google to launch an original branded YouTube golf series hosted by MLB Hall of Famer Ken Griffey Jr. and former PGA TOUR caddie, comedian, and ESPN golf analyst Michael Collins, following their adventures around the world to iconic courses with their famous friends. Each episode offers brand partners seamless integration, and launches exclusively on LOL! Network––the global hub bringing millions of fans content at the intersection of comedy and culture.
In the premiere episode presented by State Farm, Ken and Michael head to Arizona for a packed itinerary. Highlights include golfing at Sedona’s Seven Canyons with former NFL QB and current analyst Ryan Fitzpatrick, visiting Seattle Mariners spring training with stars like Julio Rodriguez and Ichiro Suzuki, and a finale golf match showdown at Silverleaf Club with Super Bowl champion Cooper DeJean, former LPGA golfer Cheyenne Woods, former MLB star Aaron Hicks, and YouTube golfer Micah Morris.
Jake from State Farm also appears in custom YouTube Shorts, underscoring the brand’s major push into sports marketing and deepening their presence in the content on the golf course.
We developed a full key art and marketing campaign to launch the show with Banners, YT Shorts, Trailers, Promos, and Social Snippets, driving strong awareness that helped generate over 10 million+ views and impressions across YouTube and social media. The Hollywood Reporter ran an exclusive series announcement with press support from Golf Digest, Axios, Front Office Sports, and the Vanity Index Podcast.
