Street artists across the country transform blank walls into custom murals inspired by Space Jam: A New Legacy to get viewers excited for the new movie.
We teamed up with WarnerMedia to produce custom content for the theatrical and streaming release of Space Jam: A New Legacy across TBS, TNT, and TruTV. Using a mix of timelapse and stylized footage shot over 5 days, we created a music-driven vignette highlighting the artists painting iconic characters from the franchise alongside movie clips featuring the Tune Squad, LeBron James, and the film’s villain played by Don Cheadle. The street art takeover was part of a highly successful multi-city stunt that included Atlanta, New York, Miami, and Los Angeles.
Details
Atlanta
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