Travel Texas + Nat Geo
“Texas: Spirit & Soul”

Brand Film

Trailer

IG Stories

We partnered with National Geographic and Travel Texas to create a one-hour branded travel documentary exploring the rich culture, stunning landscapes, and personal stories found in Texas as shared by locals who call it home.

We developed the program with National Geographic CreativeWorks over the course of two years, navigating the pandemic to cast and film with a diverse collection of people from all walks of life – fly fishing guides, craft beer brewers, birders, artists, chefs, singers, mountain bikers, and photographers – to find out what they love about Texas, how they’re putting their own spin on its traditions, and showcase hidden gems for travelers. The special premiered on National Geographic, and released next-day on Hulu.

We traveled all around Texas to give viewers a one-of-a-kind experience showcasing as many types of activities and stories that can be found there. Our two-week shoot centered around some of state’s biggest cities including Austin, San Antonio, and Houston but also explored lesser-known locations in between.

In addition to the branded documentary, the media campaign included additional custom IG Stories taking a deeper dive into the characters and locations featured in the program to build buzz for the premiere.

Details

DIRECTOR: Julia Ngeow
SHOOT LOCATION: Texas
WHAT WE DID:
  • Creative
  • Design
  • Production
  • Post
DISTRIBUTION:
Related Projects
  • Sherwin-Williams + A&E
    Sherwin-Williams + A&E
    A+E Celebrity Directed by Chris Hamilton Lifestyle Retail Sherwin-Williams
  • Mattress Firm + OWN
    Mattress Firm + OWN
    Award Winning Brand Partnerships Celebrity Directed by Janlataé Mullins OWN
  • MTN DEW + Discovery “Shark Week”
    MTN DEW + Discovery
    “Shark Week”
    Brand Partnerships Digital/Social Directed by Daniel Sattelmeyer Discovery Channel Discovery Communications Food/Beverage Lifestyle Mountain Dew
  • Wells Fargo + Food Network
    Wells Fargo + Food Network
    Brand Partnerships Celebrity Digital/Social Directed by Daniel Sattelmeyer Food Network Food/Beverage Lifestyle Wells Fargo
Bitnami