We partnered with National Geographic and Travel Texas to create a one-hour branded travel documentary exploring the rich culture, stunning landscapes, and personal stories found in Texas as shared by locals who call it home.
We developed the program with National Geographic CreativeWorks over the course of two years, navigating the pandemic to cast and film with a diverse collection of people from all walks of life – fly fishing guides, craft beer brewers, birders, artists, chefs, singers, mountain bikers, and photographers – to find out what they love about Texas, how they’re putting their own spin on its traditions, and showcase hidden gems for travelers. The special premiered on National Geographic, and released next-day on Hulu.
We traveled all around Texas to give viewers a one-of-a-kind experience showcasing as many types of activities and stories that can be found there. Our two-week shoot centered around some of state’s biggest cities including Austin, San Antonio, and Houston but also explored lesser-known locations in between.
In addition to the branded documentary, the media campaign included additional custom IG Stories taking a deeper dive into the characters and locations featured in the program to build buzz for the premiere.