YouTube creators Makayla Lysiak, Dzung Lewis and Lucie Fink get a Spring style fresh with a little help from Walmart.
We partnered with Google and Walmart to produce a series of Creator Ads featuring three style influencers as they give their homes, closets, and recipes a Spring makeover. These videos aligned with Walmart’s “Now Trending” campaign, showing viewers the surprising array of fashion, beauty, home decor and kitchen products available through Walmart.
Dzung shared insightful tips for hosting an unforgettable brunch, offering unexpected recipes and fun tablescape ideas. Makayla guided us through her Spring Break packing essentials and must-have outfits for the trip. Lucie showed off small yet impactful changes she made to her living space and wardrobe, bringing a touch of the outdoors inside.
We worked to cast each influencer and manage the talent deals, create optimized social copy and companion banner ads, and compile the data with Google for results-driven content that increased views and purchase intent.
