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4 NOMINATIONS FOR BARK BARK AT PROMAXBDA

4 NOMINATIONS FOR BARK BARK AT PROMAXBDA

We’re proud to have 4 of our branded content projects nominated at the 2019 PromaxBDA Awards.

Red Robin + Upworthy

  • I’M NOT CRYING, YOU ARE! – North America

Mini Doc

Geico + Discovery Networks

  • BRAND INTEGRATION CAMPAIGN – North America

Animal Planet

Destination America

Discovery

Discovery Life

ID

Velocity

Science Channel

TLC

TNT “Queens on Claws”

  • SOCIAL MEDIA CONTENT SERIES – North America

"Queens on Claws Recap"

"Burnt"

"The Break Up"

"Say What"

"Mother Tongue"

"Glint"

BET “Black Girls Rock!”

  • ENTERTAINMENT PROGRAM CAMPAIGN – North America

On Air

Facebook

Instagram

BTS

BTS

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TAKASHI’S FEATURE FILM PREMIERES AT TRIBECA

TAKASHI'S FEATURE FILM PREMIERES AT TRIBECA FILM FESTIVAL

“Only” starring Freida Pinto and Leslie Odom Jr. premiered at the Tribeca Film Festival in NYC this week!

After a comet releases a mysterious virus that begins to kill all of the women in the world, a young couple’s relationship is severely tested. They hide out (from both the illness and the savages who hunt the remaining women) in their over-sterilized apartment. Ultimately the duo escapes their self-imposed quarantine to head to the wilderness for one final experience together.

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BARK BARK TEAMS UP WITH BBDO & STREET GRACE TO #STOPTRAFFICK

BARK BARK TEAMS UP WITH BBDO & STREET GRACE TO #STOPTRAFFICK

We took a stand against domestic minor sex trafficking by driving 72 school buses representing the 3,600 kids sold for sex in Georgia each year in a traffic-stopping stunt through Atlanta.

We partnered with BBDO Atlanta, Porter Novelli, and Street Grace to pull off this massive activation and make a statement during National Slavery and Human Trafficking Prevention Month. We helped coordinate efforts with the State’s Attorney General, Department of Transportation, Atlanta Police Department, and Gwinnett County School District to raise awareness around this horrific issue affecting children in Georgia and throughout the country.

After wrapping the school buses with compelling messages to draw attention from onlookers like “One bus = 50 kids sold for sex each year in Georgia” and “If this traffic makes you mad, help us stop it,” they were driven by 72 volunteer bus drivers into the city and parked at Atlantic Station where a press conference was held by Attorney General Chris Carr, Gov.-elect Brian Kemp, other state officials, and advocates. From there, the mile-long line of buses made their way through Midtown/Downtown to Mercedes-Benz Stadium where Super Bowl 53 will be hosted in February.

We recruited dozens of crew members, led by director Meg Gamez, to capture this prosocial event from every angle and perspective to create a mini-doc that will be distributed by Upworthy later this month. The Stop Traffick campaign received local and national attention, including coverage by The New York Times and The Washington Post.

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BREAKING BARRIERS WITH THE NCCHR

BREAKING BARRIERS WITH THE NCCHR

We partnered with the National Center for Civil and Human Rights leading up to Super Bowl 53 in Atlanta to create an experiential activation celebrating iconic civil rights achievements in sports.

We worked closely with ESPN to curate content, and then our team designed an immersive multi-screen installation showcasing powerful quotes, archival footage, and imagery from well-known athletes and historic figures set to Janelle Monáe’s visceral song “Hell You Talmbout.”

We’re happy to have played a small role in transforming one of the Center’s most revered spaces into a place where visitors can reflect and feel empowered as they take in the NCCHR’s updated Breaking Barriers: Sports for Change exhibit, which opens to the public January 23rd.

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BARK BARK LAUNCHES “SECRETS OF THE GARDEN” WITH PILGRIM & NAT GEO STUDIOS BRANDED CONTENT TEAM

BARK BARK LAUNCHES “SECRETS OF THE GARDEN” WITH PILGRIM & NAT GEO STUDIOS BRANDED CONTENT TEAM

We traveled the globe to create a multi-platform branded series with National Geographic and Herbal Essences, highlighting their groundbreaking partnership with the Royal Botanic Garden, Kew in London to authenticate the naturally-derived botanicals that go into their new bio:renew line of shampoos and conditioners.

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We worked alongside Nat Geo Studios Branded Content team and our series production partners at Pilgrim to develop and pull off an extensive, worldwide production in just over a month documenting the amazing work of botanists to unlock the power of plants for our everyday use. We traveled to find real botanicals like argan oil and aloe in Morocco and Texas, seeing how they make their way to Kew in London to be verified and ultimately into the products from Herbal Essences.

The 360 campaign included a 30-minute branded special airing on National Geographic, as well as social and digital content that blanketed their O&O sites across Facebook, Instagram, Snapchat, and native websites.

After the shoot, P&G came to us to create a stand-alone :15 commercial for Herbal Essences using the story we captured to further their message of why plants – and botanicals – matter to everyone.

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UPWORTHY + RED ROBIN + UNDER ARMOUR: OUR LATEST MINI-DOC HAS LEGS

UPWORTHY + RED ROBIN + UNDER ARMOUR: OUR LATEST MINI-DOC HAS LEGS

After creating our latest piece for Upworthy and Red Robin, we worked closely with Under Armour to organically amplify the video across their social channels, helping us quickly reach over 1M views.

Under Armour, whose logo appears on the team’s uniforms as the primary sponsor but otherwise was not involved, fell in love with our story once we reached out, allowing us to capitalize on the opportunity for more exposure by having them share the video with their fans and followers around the world. They also sent Sophina a surprise care package to show their support.

WATCH THE MINI-DOC:

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BARK BARK SWEEPS BRANDED ENTERTAINMENT CATEGORIES WITH 10 WINS AT PROMAXBDA

BARK BARK SWEEPS BRANDED ENTERTAINMENT CATEGORIES WITH 10 WINS AT PROMAXBDA

No better way to top off an incredible week at PromaxBDA than with a sweep in the Brand Integration categories and 10 wins across North America & Global. A huge thank you to our client partners for taking risks and putting your trust in us. To more award-winning work together!

GOLD

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Discovery + Jumanji

  • BRAND INTEGRATION CAMPAIGN – GOLD (North America)
  • BRAND INTEGRATION SHOW PROMO – GOLD (Global)

Orbitz “It’s a Great Big World”

  • Talent Integration Using Social Media- GOLD (GLOBAL)

Upworthy + State Farm

  • LONG-FORM BRANDED CONTENT PROMO – GOLD (North America)

SILVER

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Animal Planet + Jumanji

  • BRAND INTEGRATION PROMO – SILVER (North America)

Discovery + Jumanji

  • Brand Integration Campaign Network Promo  – SILVER (North America)

AMC + Mountain Dew

  • BRAND INTEGRATION CAMPAIGN –  SILVER (North America)

Orbitz “It’s a Great Big World”

  • Use of Original Music/Score – SILVER (GLOBAL)

BRONZE

reimagineatl

Comedy Central + Truth

  • PUBLIC SERVICE ANNOUNCEMENT SPOT – BRONZE (North America)

Upworthy + State Farm

  • LONG-FORM BRANDED CONTENT PROMO – GOLD (Global)
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